City of Ouray
Switzerland of America
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In addition to thinking about affordable housing programs that may be available, one obvious thing that can be done is to give an honest story on what it is like to live here. Shatter the misonception that this is purely shangrila. Emphasize that the roads are not paved and probably will not be in the near future. Winters are long and snowy, the springtime is muddy, the roads are dusty, there is not a good hospital nearby, thin air breathing is difficult, and services will never match those of the big city. :-) In short, if growth is driving locals out, then don't stretch resources to provide improvements until we can fix the housing problem for our most valuable community assest, our current residents.
Secondly, while OCRA has been very successful in marketing Ouray as a tourism destination, they should consider what other chambers across the US do, marketing the town as a general business destination. This may help to diverseify the economy and bring Ouray more in line with the rest of the US. Since OCRA is partially taxpayer funded, (a lodging tax *is* a tax and includes accountablity to the voters of the community), the community should consider asking OCRA to include this type of marketing.